TechBA Seattle has created a program to help you launch your company in the US market. For this especial occasion we will focus in Business-to-Consumer products in the mobile devices, Video-Games and web application sectors. In just 5 weeks you will explore the market potential, develop an effective business model, prototype, and talk to potential customers and investors.

Each week you will learn how the US market works and apply the lessons to your product. An experienced mentor will help you each step of the way. Also, each activity is carefully designed to engage you in an exciting experience starting each day with a clear goal. You will learn how to quickly achieve them, and make great progress each day. At the end of the day, the group comes together to discuss what went right and wrong using a peer to peer review.

The program includes five main areas:

Background Learning. Learn how great companies are built and understand the power of innovation and entrepreneurship culture in Seattle.

Customer Development. Discover the tools to find customers, gain early feedback on your product or service, and develop a strong pricing and go-to-market plan.

Business Model Design. Build a sustainable business model, and review your concept with experts, peers, investors, and a sample of potential customers.

Monetization, find the right channel and strategy to increase your rent and become profitable.

Metrics and Scaling. Learn how to track growth, and discover the metrics which are truly important to your business. We will also show you how to scale your business model.

Customer Acquisition.  Reach your target customers, and discover how to do all this on a startup budget using low cost resources.

All content will be delivered by experts and you will be able to apply concepts through networking events.

For more information see available file Bootcamp_2012.pdf